Kristen Gucwa-Fuechslin, Executive Vice President of Marketing for The Richman Group, will discuss:  

• Tools of the “Virtual” Trade
• Resident Engagement
• Prospect Engagement
• Employee Engagement
• Dollars & Cents

Kristen Gucwa-Fuechslin
Executive Vice President of Marketing
The Richman Group

A 20-year veteran in the real estate industry, Kristen brings a wealth of experience in real estate marketing, product and buyer segmentation and business strategy. Her experience spans first-time homebuyer, active adult and luxury master-planned communities, hi-rise condo living, international resorts and golf clubs and, now, multi-family properties. Responsibilities encompass brand management, marketing communications, digital and social marketing, consumer insights, product innovation and customer experience and engagement. Kristen holds a bachelor’s degree in Behavioral Science from the University of South Florida.